Start with your Southwest Florida address.
We will check coverage and show you the math, then take it from there.
Southwest Florida is the Gulf coast's own economy of markets — Naples luxury, Cape Coral's canal grid, bundled-golf living from Fort Myers to Estero, Bonita's beach-to-bay range, and Sanibel's sanctuary island. Values across the region make the percentage-fee question impossible to ignore: a flat $3,595 — with a licensed broker doing the same work a percentage pays for.
The math for a Southwest Florida seller
The flat fee does not scale with your home's price — and on this coast, where seven-figure sales are routine, that sentence is worth reading twice. Buyer-agent compensation, if you choose to offer it, is paid at closing and is separate from the flat fee.
What every Southwest Florida listing includes
Every listing gets all of it — not an à la carte menu.
- Full MLS listing on your local MLS with syndication to Zillow, Realtor.com, and other syndicated real estate websites.
- Live pricing consultation with a licensed broker before you commit to list.
- Professional photography for the listing.
- Social media marketing across our channels and local buyer groups.
- Offer review and negotiation on every offer and counter.
- Transaction support through closing — inspections, appraisal, title coordination.
- Direct line to your adviser — call, text, or email a licensed broker.
- Showing coordination with seller-controlled access.
- Dedicated listing phone number so your personal cell stays private.
- Post-NAR buyer-agent guidance on what to offer, if anything.
- Florida brokerage of record — United Realty Group, Inc.
Serving all of Southwest Florida
Naples · Fort Myers · Cape Coral · Estero · Bonita Springs · Sanibel — and the communities between them, island to interior.
Southwest Florida spans Lee and Collier counties — a market of Midwest relocations, seasonal residents converting to full-time, golfers comparing bundles, and boaters comparing canals. Most buyers study every community online across a season before acting. Your listing posts to your local MLS and syndicates to Zillow, Realtor.com, and the other major portals where those buyers search. The flat fee structure is the same regardless of property type or list price.
Questions Southwest Florida sellers ask first
Which parts of Southwest Florida do you cover?
The coast and its interior — Naples and Collier County, Fort Myers and the bundled-golf corridor, Cape Coral's canals, Estero and Bonita Springs between them, and Sanibel. Pick your city above for the local specifics.
I'm a seasonal owner up north. Can the sale run without me?
That's the regional norm. Remote consultation, digital signatures, coordinated access, and a broker managing showings, offers, and closing while you're away — many Gulf-coast sales complete without a return trip.
Do you understand bundled-golf and club-community pricing?
Yes — it's the region's defining wrinkle. Bundled communities carry golf in every price; equity clubs separate it into memberships with transfer rules. Comps only work within the same structure, and your broker prices accordingly.
Can the consultation be remote if I'm not in Southwest Florida right now?
Yes. Many Southwest Florida sellers are seasonal residents. The consultation is a video call with a Florida-licensed member of our team, and the entire listing — photography, MLS launch, offers, closing — can be handled without you being in town.
Do I have to offer buyer-agent compensation to sell my Southwest Florida home?
No — under the current rules, sellers are not required to offer compensation to a buyer's agent. Some sellers still choose to as part of their strategy. Your broker walks you through the trade-offs for your specific property and price point, and you decide.
Is Flat Fee Select a discount real estate brokerage?
Not in the way that term is usually meant. A “discount brokerage” often trims service to hit a lower price — limited support, entry-only MLS listings, or call-center agents. Flat Fee Select is a broker-led listing with full representation where it counts and a different fee structure: a licensed Florida broker handles your Southwest Florida sale from pricing through closing for a flat $3,595 instead of a percentage. If you're comparing low-commission and discount options in Southwest Florida, compare what's included — not just the fee.
How much does it cost to sell a house in Southwest Florida?
The main costs for a Southwest Florida seller are the listing-side fee (a percentage of your sale price under a traditional agreement, or $3,595 flat with Flat Fee Select), any buyer-agent compensation you choose to offer — which is separate, negotiable, and entirely your decision — plus Florida closing costs like title and documentary stamp taxes, and whatever you spend getting the home market-ready. The listing-side fee is the piece you control most directly by choosing how you list.
How can I save money selling my home in Southwest Florida?
The biggest controllable line on your closing statement is the listing-side fee — with a flat fee it stays $3,595 whether your Southwest Florida home sells for $300,000 or $900,000, so the savings grow with your price. The second lever is pricing it right the first time: a broker-prepared value range from live MLS comparable sales helps you avoid the price cuts and long market time that cost sellers real money. Start with the savings calculator, then request your free home value range.
See if your Southwest Florida home is a fit.
Address only to start. A Florida-licensed broker reviews comps in your neighborhood and follows up with your recommended list price.
See My Savings →Service Areas
Flat $3,595, broker-led, across Florida — $595 upfront, $3,000 only at closing. Tap a county or region for cities.