Start with your Naples address.
We will check coverage and show you the math, then take it from there.
Naples is Florida's premium coast — Old Naples cottages a walk from the pier, Park Shore and Moorings beachfront, golf communities from Grey Oaks to Pelican Marsh, and the acreage of Golden Gate Estates. Nowhere in the state does the percentage-fee math get more dramatic, and nowhere is the alternative simpler: a flat $3,595 — with a licensed broker doing the same work a percentage pays for.
The math for a Naples seller
The flat fee does not scale with your home's price — and at Naples values, the difference between a percentage and $3,595 can exceed the price of the car in your garage. Buyer-agent compensation, if you choose to offer it, is paid at closing and is separate from the flat fee.
What every Naples listing includes
Every listing gets all of it — not an à la carte menu.
- Full MLS listing on your local MLS with syndication to Zillow, Realtor.com, and other syndicated real estate websites.
- Live pricing consultation with a licensed broker before you commit to list.
- Professional photography for the listing.
- Social media marketing across our channels and local buyer groups.
- Offer review and negotiation on every offer and counter.
- Transaction support through closing — inspections, appraisal, title coordination.
- Direct line to your adviser — call, text, or email a licensed broker.
- Showing coordination with seller-controlled access.
- Dedicated listing phone number so your personal cell stays private.
- Post-NAR buyer-agent guidance on what to offer, if anything.
- Florida brokerage of record — United Realty Group, Inc.
Serving all of Naples
Old Naples, Aqualane Shores, Park Shore, the Moorings, Pelican Bay, Grey Oaks, Pelican Marsh, the Vineyards, North Naples, and the acreage of Golden Gate Estates.
Naples caps Collier County and Florida's Gulf luxury market — golf capital claims, beach-to-fifth-avenue lifestyle, and a buyer pool of affluent relocations and seasonal residents who research exhaustively online. Your listing posts to your local MLS and syndicates to Zillow, Realtor.com, and the other major portals where those buyers search. The flat fee structure is the same regardless of property type or list price.
Questions Naples sellers ask first
Does a flat fee really fit the Naples luxury market?
The luxury market is where the arithmetic is loudest. On a $2 million example sale, a 2.5%–3% listing-side fee is $50,000–$60,000 — versus $3,595 flat. The work — pricing, presentation, negotiation, closing — is what matters; the fee model just decides who keeps the difference.
Do you handle golf and club community transfers — Grey Oaks, Pelican Marsh, the Vineyards?
Yes. Club membership categories, equity transfers, and application timing are first-order details for Naples buyers, and your broker manages them through closing. The flat fee is the same.
What about Golden Gate Estates acreage?
A different market entirely — acreage, wells and septic, outbuildings, and buyers hunting land and privacy. Your broker prices from Estates comps and builds the listing around the property's actual features.
Can the consultation be remote if I'm not in Naples right now?
Yes. Many Naples sellers are seasonal residents. The consultation is a video call with a Florida-licensed member of our team, and the entire listing — photography, MLS launch, offers, closing — can be handled without you being in town.
Do I have to offer buyer-agent compensation to sell my Naples home?
No — under the current rules, sellers are not required to offer compensation to a buyer's agent. Some sellers still choose to as part of their strategy. Your broker walks you through the trade-offs for your specific property and price point, and you decide.
Is Flat Fee Select a discount real estate brokerage?
Not in the way that term is usually meant. A “discount brokerage” often trims service to hit a lower price — limited support, entry-only MLS listings, or call-center agents. Flat Fee Select is a broker-led listing with full representation where it counts and a different fee structure: a licensed Florida broker handles your Naples sale from pricing through closing for a flat $3,595 instead of a percentage. If you're comparing low-commission and discount options in Naples, compare what's included — not just the fee.
How much does it cost to sell a house in Naples?
The main costs for a Naples seller are the listing-side fee (a percentage of your sale price under a traditional agreement, or $3,595 flat with Flat Fee Select), any buyer-agent compensation you choose to offer — which is separate, negotiable, and entirely your decision — plus Florida closing costs like title and documentary stamp taxes, and whatever you spend getting the home market-ready. The listing-side fee is the piece you control most directly by choosing how you list.
How can I save money selling my home in Naples?
The biggest controllable line on your closing statement is the listing-side fee — with a flat fee it stays $3,595 whether your Naples home sells for $300,000 or $900,000, so the savings grow with your price. The second lever is pricing it right the first time: a broker-prepared value range from live MLS comparable sales helps you avoid the price cuts and long market time that cost sellers real money. Start with the savings calculator, then request your free home value range.
See if your Naples home is a fit.
Address only to start. A Florida-licensed broker reviews comps in your neighborhood and follows up with your recommended list price.
See My Savings →Service Areas
Flat $3,595, broker-led, across Florida — $595 upfront, $3,000 only at closing. Tap a county or region for cities.