Start with your Lakeland address.
We will check coverage and show you the math, then take it from there.
Lakeland is the I-4 corridor's best-kept math — swan-lake historic districts around Lake Morton, the estate ring of Lake Hollingsworth, golf communities like Grasslands, family strongholds in Christina and the Highlands, and buyers arriving from both Tampa and Orlando chasing value. Equity stretches further here, and so should your fee: a flat $3,595 — with a licensed broker doing the same work a percentage pays for.
The math for a Lakeland seller
The flat fee does not scale with your home's price — and at Lakeland price points, paying a percentage instead of $3,595 can mean surrendering a tenth of your hard-won equity gain. Buyer-agent compensation, if you choose to offer it, is paid at closing and is separate from the flat fee.
What every Lakeland listing includes
Every listing gets all of it — not an à la carte menu.
- Full MLS listing on your local MLS with syndication to Zillow, Realtor.com, and other syndicated real estate websites.
- Live pricing consultation with a licensed broker before you commit to list.
- Professional photography for the listing.
- Social media marketing across our channels and local buyer groups.
- Offer review and negotiation on every offer and counter.
- Transaction support through closing — inspections, appraisal, title coordination.
- Direct line to your adviser — call, text, or email a licensed broker.
- Showing coordination with seller-controlled access.
- Dedicated listing phone number so your personal cell stays private.
- Post-NAR buyer-agent guidance on what to offer, if anything.
- Florida brokerage of record — United Realty Group, Inc.
Serving all of Lakeland
Lake Hollingsworth and its ring, the Lake Morton and Dixieland historic districts, Cleveland Heights, Grasslands, Christina, the Highlands, South Lakeland's family neighborhoods, and out to the Lake Gibson side.
Lakeland holds the center of the I-4 corridor — Polk County's hub, pulling commuters and remote workers from two metros at once, plus a homegrown market that prizes the lakes and historic districts. Your listing posts to your local MLS and syndicates to Zillow, Realtor.com, and the other major portals where those buyers search. The flat fee structure is the same regardless of property type or list price.
Questions Lakeland sellers ask first
Does the flat fee make sense at Lakeland prices?
Powerfully. On a $350,000 example sale, a 2.5%–3% listing-side fee is $8,750–$10,500 — versus $3,595 flat. At corridor-value price points, the flat structure protects a bigger share of your equity than almost anywhere.
Are the historic districts a different market?
Yes — Lake Morton and Dixieland buyers shop character, documented renovations, and district rules, and they pay premiums for the story told well. Your broker prices from district comps and presents the history with the listing.
My buyers could come from Tampa or Orlando. Does the marketing cover both?
By default. Corridor buyers from both metros shop the same portals your listing syndicates to — Zillow, Realtor.com, and the rest — the moment it goes live. Value hunters find Lakeland; your listing just has to be presented at full strength when they do.
Can the consultation be remote if I'm not in Lakeland right now?
Yes. Many Lakeland sellers are seasonal residents. The consultation is a video call with a Florida-licensed member of our team, and the entire listing — photography, MLS launch, offers, closing — can be handled without you being in town.
Do I have to offer buyer-agent compensation to sell my Lakeland home?
No — under the current rules, sellers are not required to offer compensation to a buyer's agent. Some sellers still choose to as part of their strategy. Your broker walks you through the trade-offs for your specific property and price point, and you decide.
Is Flat Fee Select a discount real estate brokerage?
Not in the way that term is usually meant. A “discount brokerage” often trims service to hit a lower price — limited support, entry-only MLS listings, or call-center agents. Flat Fee Select is a broker-led listing with full representation where it counts and a different fee structure: a licensed Florida broker handles your Lakeland sale from pricing through closing for a flat $3,595 instead of a percentage. If you're comparing low-commission and discount options in Lakeland, compare what's included — not just the fee.
How much does it cost to sell a house in Lakeland?
The main costs for a Lakeland seller are the listing-side fee (a percentage of your sale price under a traditional agreement, or $3,595 flat with Flat Fee Select), any buyer-agent compensation you choose to offer — which is separate, negotiable, and entirely your decision — plus Florida closing costs like title and documentary stamp taxes, and whatever you spend getting the home market-ready. The listing-side fee is the piece you control most directly by choosing how you list.
How can I save money selling my home in Lakeland?
The biggest controllable line on your closing statement is the listing-side fee — with a flat fee it stays $3,595 whether your Lakeland home sells for $300,000 or $900,000, so the savings grow with your price. The second lever is pricing it right the first time: a broker-prepared value range from live MLS comparable sales helps you avoid the price cuts and long market time that cost sellers real money. Start with the savings calculator, then request your free home value range.
See if your Lakeland home is a fit.
Address only to start. A Florida-licensed broker reviews comps in your neighborhood and follows up with your recommended list price.
See My Savings →Service Areas
Flat $3,595, broker-led, across Florida — $595 upfront, $3,000 only at closing. Tap a county or region for cities.