Start with your Orlando address.
We will check coverage and show you the math, then take it from there.
Orlando is a collection of distinct markets wearing one name — brick-street bungalows in College Park and Delaney Park, the planned main-street feel of Baldwin Park, Lake Nona's medical-city growth engine, Dr. Phillips' restaurant-row prestige, and established value in Conway and Audubon Park. Every one of them prices differently; none of them requires a percentage fee: a flat $3,595 — with a licensed broker doing the same work a percentage pays for.
The math for a Orlando seller
The flat fee does not scale with your home's price — and in a metro where relocation buyers arrive weekly, correct pricing plus full exposure does the selling. The fee structure just decides what you keep. Buyer-agent compensation, if you choose to offer it, is paid at closing and is separate from the flat fee.
What every Orlando listing includes
Every listing gets all of it — not an à la carte menu.
- Full MLS listing on your local MLS with syndication to Zillow, Realtor.com, and other syndicated real estate websites.
- Live pricing consultation with a licensed broker before you commit to list.
- Professional photography for the listing.
- Social media marketing across our channels and local buyer groups.
- Offer review and negotiation on every offer and counter.
- Transaction support through closing — inspections, appraisal, title coordination.
- Direct line to your adviser — call, text, or email a licensed broker.
- Showing coordination with seller-controlled access.
- Dedicated listing phone number so your personal cell stays private.
- Post-NAR buyer-agent guidance on what to offer, if anything.
- Florida brokerage of record — United Realty Group, Inc.
Serving all of Orlando
College Park, Delaney Park, Thornton Park, Baldwin Park, Audubon Park, Conway, Dr. Phillips, MetroWest, Avalon Park, Lake Nona and its villages, and the neighborhoods in between.
Orlando anchors Central Florida — a metro fed by healthcare, tech, tourism, and one of the country's steadiest relocation pipelines. Buyers arrive from everywhere, having shopped online for months. Your listing posts to your local MLS and syndicates to Zillow, Realtor.com, and the other major portals where those buyers search. The flat fee structure is the same regardless of property type or list price.
Questions Orlando sellers ask first
Orlando neighborhoods vary hugely. How do you price mine correctly?
Micro-market by micro-market. A College Park bungalow and a Lake Nona new-build share nothing but a mailing city — your broker prices from your neighborhood's own closed sales and current competition, the same analysis behind our free home value range.
Do relocation buyers change the marketing?
They raise the bar for it. Relocation buyers shortlist homes online before ever visiting — professional photography, complete listing data, and full portal syndication do the early selling. Your listing is built for exactly that shopper.
Does the flat fee make sense at Orlando price points?
At a $450,000 example price, a 2.5%–3% listing-side fee is $11,250–$13,500 — versus $3,595 flat. Orlando's affordability is why people move here; the flat fee keeps your equity part of that story.
Can the consultation be remote if I'm not in Orlando right now?
Yes. Many Orlando sellers are seasonal residents. The consultation is a video call with a Florida-licensed member of our team, and the entire listing — photography, MLS launch, offers, closing — can be handled without you being in town.
Do I have to offer buyer-agent compensation to sell my Orlando home?
No — under the current rules, sellers are not required to offer compensation to a buyer's agent. Some sellers still choose to as part of their strategy. Your broker walks you through the trade-offs for your specific property and price point, and you decide.
Is Flat Fee Select a discount real estate brokerage?
Not in the way that term is usually meant. A “discount brokerage” often trims service to hit a lower price — limited support, entry-only MLS listings, or call-center agents. Flat Fee Select is a broker-led listing with full representation where it counts and a different fee structure: a licensed Florida broker handles your Orlando sale from pricing through closing for a flat $3,595 instead of a percentage. If you're comparing low-commission and discount options in Orlando, compare what's included — not just the fee.
How much does it cost to sell a house in Orlando?
The main costs for a Orlando seller are the listing-side fee (a percentage of your sale price under a traditional agreement, or $3,595 flat with Flat Fee Select), any buyer-agent compensation you choose to offer — which is separate, negotiable, and entirely your decision — plus Florida closing costs like title and documentary stamp taxes, and whatever you spend getting the home market-ready. The listing-side fee is the piece you control most directly by choosing how you list.
How can I save money selling my home in Orlando?
The biggest controllable line on your closing statement is the listing-side fee — with a flat fee it stays $3,595 whether your Orlando home sells for $300,000 or $900,000, so the savings grow with your price. The second lever is pricing it right the first time: a broker-prepared value range from live MLS comparable sales helps you avoid the price cuts and long market time that cost sellers real money. Start with the savings calculator, then request your free home value range.
See if your Orlando home is a fit.
Address only to start. A Florida-licensed broker reviews comps in your neighborhood and follows up with your recommended list price.
See My Savings →Service Areas
Flat $3,595, broker-led, across Florida — $595 upfront, $3,000 only at closing. Tap a county or region for cities.